Marketing Budget Optimization looks at sampling as a marketing activity for Pharma companies and generates an optimal sample allocation plan that gives the most bang for the marketing buck spent.
Sampling as a promotional tool is used by many companies particularly in the pharma, F&B and FMCG companies. Sometimes the promotional budgets runs into tens of millions of dollars.
The effectiveness of this type of promotions are very low as distribution of samples are not done using an objective decision-making tool.
The Sampling Budget Optimizer solves this problem by optimally allocating samples across MRs/SEs by considering various parameters like Sampling budget, Productivity of the MR/SE, Productivity of the sales area, Seasonality of usage, Flat sampling for new products, Min-Max sampling slabs etc.